Peter (P.H.) Mullen

The full blueprint: three outcomes every B2B marketing org must deliver, four strategic traditions, and how to build a growth engine that compounds.

Building a repeatable B2B pipeline machine: how to connect capital allocation to pipeline generation and make demand creation a system, not a campaign.

Why CMO tenure is shrinking, what you really inherit when you take the role, and the three jobs no one tells you about.

The Bow-Tie Growth Formula, 30-day diagnostic framework, and why most CMOs fail by prescribing before they understand the patient.

How to turn hard-won analyst validation into the market presence that wins enterprise deals in 2026.

Why B2B vendor selection stopped being a human decision, and the 90-day move for CMOs to train the machines that pick their category before buyers enter market.

Why most mid-market brands are decoration not architecture, and the three-tier, eleven-element system that turns brand into a balance sheet asset.

A three-problem diagnosis using Cialdini’s principles and four B2B archetypes to explain why great products stay invisible.

Rolling Thunder strategy: how capabilities beat differentiation, and differentiation beats results claims in B2B marketing.

A one-page marketing dashboard framework for board reporting, PE metrics, and executive visibility into pipeline performance.

Video companion: a visual walkthrough of the board reporting framework for PE-backed marketing leaders.

A self-driving car through the Santa Cruz mountains. AI synthesizing 34 meetings from the first weeks at Kore.ai. Sometimes the sunset feels like sunrise.

On resilience, personal dimension, and finding your own fire when the conditions aren’t perfect.

A personal essay on Karen Pike, brand identity, and the people who shape how we see the world.

On AI duality, the forces competing for your attention, and why optimism is a discipline.

What happens when an AI-first marketer starts the day with a conversation about operational range and creative possibility.